VIP Customer Auto-Tagging & Perks Enrollment
A done-for-you e-commerce and retail automation built for the Loyalty Program Manager, connecting Zapier and Make.com so the work below happens on its own.
What this automation does, step by step
As orders come in, this automation continuously totals each customer's lifetime spend inside Shopify or WooCommerce and, the moment a customer crosses a defined threshold, automatically applies a VIP tag to their profile and syncs that segment into Klaviyo through Zapier or Make.com.
The newly tagged VIP is immediately enrolled in a dedicated perks sequence: early access to new drops, a higher loyalty point multiplier inside Smile.io, and a standing free-shipping code, all without anyone on the team manually reviewing spend reports to decide who qualifies.
Because the tag updates in real time rather than during a periodic manual review, VIP customers are recognized and rewarded the same week they earn the status instead of months later, keeping the top of the customer base engaged instead of quietly churning out unnoticed.
- Shopify or WooCommerce
- Klaviyo
- Smile.io or Yotpo Loyalty
- Zapier or Make.com
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Left unautomated, a loyalty program manager spends hours on the parts of this job that don't require judgment: copying data, sending reminders, and tracking status by hand. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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