Browsing-History Product Recommendation Email
A done-for-you e-commerce and retail automation built for the Site Merchandiser, connecting Zapier and Make.com so the work below happens on its own.
What this automation does, step by step
Using the browsing and purchase data collected in Segment or directly inside Klaviyo, this automation builds a "you may also like" email a few days after a customer's most recent purchase, pulling from what they actually viewed and bought rather than a static, store-wide bestseller list.
A product recommendation engine like Rebuy or Nosto scores the catalog against that customer's behavior and feeds the top matches into the email template automatically through Zapier or Make.com, so every send is uniquely built per customer without the merchandising team hand-picking products.
Emails built this way consistently pull a meaningfully higher click-through rate than generic promotional blasts, because the products shown are ones the customer has already shown real interest in, turning a routine marketing email into a quiet, ongoing repeat-purchase driver.
- Shopify or WooCommerce
- Klaviyo
- Rebuy or Nosto (recommendation engine)
- Zapier or Make.com
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Done by hand, this depends entirely on a site merchandiser remembering to check in, update records, and follow up, with no safety net if something slips.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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