Multi-Touch Win-Back Campaign for Lapsed Customers
A done-for-you e-commerce and retail automation built for the CRM Manager, connecting Zapier and Make.com so the work below happens on its own.
What this automation does, step by step
Once a customer's purchase history in Shopify or WooCommerce shows no order in 120 days, this automation pulls their past category and brand preferences into Klaviyo and builds a three-email win-back arc, starting soft with a "we miss you" note and escalating to a time-limited discount by the third touch.
Customers who open but don't convert are automatically synced to a retargeting audience through Zapier or Make.com, so the offer keeps following them off-site instead of dying in an inbox.
Anyone who places an order at any point in the sequence is instantly pulled out so they don't keep receiving win-back messaging after they've already come back.
Reactivating a lapsed customer this way costs a fraction of paid acquisition and consistently recovers revenue from a segment most retailers write off entirely.
- Shopify or WooCommerce
- Klaviyo
- Facebook or Google Ads (retargeting sync)
- Zapier or Make.com
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual approach means a crm manager handles each case reactively, after someone has already noticed something went wrong. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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