Post-Purchase Cross-Sell & Review Request Sequence
A done-for-you e-commerce and retail automation built for the Store Owner, connecting Zapier and Make.com so the work below happens on its own.
What this automation does, step by step
Seven days after a customer's first order is delivered, they automatically receive a product-specific email recommending complementary items based on what they bought, a curated cross-sell rather than a generic "you might also like" blast.
Fourteen days after delivery, a review request goes out with a direct link to the product page, and customers who leave a review receive a thank-you discount code for their next order.
The entire post-purchase relationship is managed automatically, turning a one-time transaction into a repeat customer without the store owner building a single manual campaign.
- Shopify or WooCommerce
- Klaviyo (post-purchase flow)
- Zapier or Make.com
- Product review app (e.g., Judge.me or Yotpo)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual approach means a store owner handles each case reactively, after someone has already noticed something went wrong. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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