Influencer & UGC Content Collection & Publishing Pipeline
A done-for-you e-commerce and retail automation built for the Marketing Manager, connecting Airtable and Google Sheets so the work below happens on its own.
What this automation does, step by step
When a customer uses the brand's hashtag, tags the brand in a post, or is identified as a micro-influencer in the product niche, this automation flags the content for the marketing manager to review, sends a templated DM requesting usage rights, and (once approved) adds the asset to a shared content library with tags for product, platform, and visual style.
Approved UGC is automatically scheduled into the social calendar to fill planned content slots, reducing the time spent hunting for authentic content to near zero while keeping the feed consistently fresh.
- Social listening tool (e.g., Mention or a hashtag monitoring app)
- Zapier or Make.com
- Airtable or Google Sheets (UGC asset library)
- Buffer or Later (content scheduling)
- Instagram and TikTok APIs (DM rights request)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without a system in place, a marketing manager has to manually chase down updates, send reminders one by one, and hope nothing falls through the cracks. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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