Lapsed Customer Win-Back Campaign
A done-for-you e-commerce and retail automation built for the Ecommerce Manager, connecting Twilio so the work below happens on its own.
What this automation does, step by step
When a previously active customer crosses 90 days without a purchase, this automation pulls their purchase history and builds a personalized win-back email around what they bought before, along with an offer sized to their past order value rather than a blanket discount code.
Customers who still don't engage after the first email receive a second, stronger offer at day 105, and anyone who converts is automatically removed from the sequence so they don't keep receiving win-back messages.
Reactivating an existing customer this way costs a fraction of acquiring a new one, and it quietly recovers revenue from a segment most stores never revisit.
- Shopify or WooCommerce
- Klaviyo (win-back segment and flow)
- Zapier or Make.com
- Twilio (SMS follow-up offer)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual approach means an ecommerce manager handles each case reactively, after someone has already noticed something went wrong. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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