Seasonal Purchase History Re-Engagement

What this automation does, step by step

1. Using prior-year order data stored in Shopify or WooCommerce, this automation identifies every customer who bought a seasonal item, holiday decor, swimwear, back-to-school supplies, the previous year and automatically re-engages them through Klaviyo as that same season approaches again, timed to roughly two weeks before their prior purchase date so the offer lands right as they're starting to think about it.

2. The campaign references the specific item or category they bought before rather than a generic seasonal blast, since "the swim cover-up you loved last June is back" performs meaningfully better than "summer sale starts now."

3. Zapier or Make.com rebuilds this segment automatically each year rather than requiring the lifecycle team to pull the list manually every season.

4. Timing outreach to a customer's actual past buying rhythm consistently outperforms a calendar-based campaign sent to the entire list at once.