Lifetime Value Segmentation Campaign
A done-for-you e-commerce and retail automation built for the Customer Data Manager, connecting Google Sheets so the work below happens on its own.
What this automation does, step by step
Using order history pulled from Shopify or WooCommerce, this automation continuously recalculates each customer's lifetime spend and automatically sorts them into tiers, entry-level, core, and top-spender, inside Klaviyo, updating segment membership in real time as new orders come in rather than during an occasional manual export.
Each tier automatically receives different campaign treatment: entry-level customers get frequency-focused offers designed to earn a second order, while top-spender customers get early access and higher-value perks rather than the same blanket 10%-off code everyone else sees.
Zapier or Make.com keeps the tier logic synced between the store and the email platform so no customer is ever messaged based on stale data.
Treating customers differently based on actual value, instead of sending one campaign to the entire list, measurably lifts revenue per email sent and keeps top customers from feeling like just another name on the list.
- Shopify or WooCommerce
- Klaviyo
- Zapier or Make.com
- Google Sheets or a CDP (e.g., Segment)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Manually, a customer data manager is stuck doing repetitive follow-ups and data entry that could otherwise run quietly in the background.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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