Subscription Renewal & Churn Prevention Campaign
A done-for-you media and publishing automation built for the Digital Publisher, connecting Mailchimp, ActiveCampaign, and Stripe so the work below happens on its own.
What this automation does, step by step
Thirty days before a subscriber's renewal date, this automation sends a personalized renewal confirmation with a summary of what the subscription includes and any new content added in the past year.
Subscribers who don't renew by the expiration date receive a three-part win-back sequence over 30 days, a reminder, a testimonial-driven value email, and a final limited-time discount offer.
Subscribers who have not opened any content in 90 days are identified as at-risk before their renewal and receive a re-engagement campaign highlighting the content most similar to what they engaged with historically, rather than a generic blast that lands in the same inbox they've been ignoring.
- Subscription platform (e.g., Substack, Ghost, or Memberful)
- Zapier or Make.com
- Mailchimp or ActiveCampaign (renewal and win-back sequences)
- Stripe (renewal payment processing)
- OpenAI API (personalized re-engagement content suggestions)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Handled by hand, a digital publisher spends time each day re-checking the same information across disconnected tools instead of doing higher-value work. It rarely feels urgent in the moment, but it adds up fast.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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