Subscriber Win-Back Sequence
A done-for-you media and publishing automation built for the Newsletter Editor, connecting Mailchimp so the work below happens on its own.
What this automation does, step by step
When a subscriber's engagement, opens, clicks, site visits, drops to zero for a set period, this automation automatically enrolls them in a win-back email sequence highlighting recent standout content.
Subscribers who still don't re-engage after the sequence are automatically removed from the active list, protecting sender reputation instead of letting a growing pool of dead addresses drag down deliverability for everyone else.
- Mailchimp or a similar ESP
- Zapier or Make.com
- Google Analytics
- A CMS
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without automation, this falls entirely on a newsletter editor, who has to track every step by hand across emails, spreadsheets, and sticky notes. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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