Price-Drop & Listing Anniversary Re-Engagement Alerts
A done-for-you real estate automation built for the Buyer's Specialist, connecting Twilio, Mailchimp, and ActiveCampaign so the work below happens on its own.
What this automation does, step by step
Every buyer who previously inquired about a specific property stays quietly tracked against that listing long after the initial conversation ends.
If the price drops, the automation instantly emails and texts the buyer with the new number and a direct link back to the listing, often re-opening a conversation that had gone cold weeks earlier.
The system also watches for listing anniversaries, the 30, 60, and 90-day marks, and sends a check-in message asking whether the buyer is still interested or whether their needs have changed.
Buyers who respond are automatically routed to the buyer's specialist for a follow-up call, while non-responders stay in a lighter nurture track.
Deals that would have quietly died in an inbox get a second and third chance to close.
- CRM (e.g., Follow Up Boss or LionDesk)
- Zapier or Make.com
- MLS/IDX feed (e.g., Spark API)
- Twilio (SMS)
- Mailchimp or ActiveCampaign
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Left unautomated, a buyer's specialist spends hours on the parts of this job that don't require judgment: copying data, sending reminders, and tracking status by hand. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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