Lease Renewal Campaign & Vacancy Launch System
A done-for-you real estate automation built for the Property Manager, connecting Twilio and Mailchimp so the work below happens on its own.
What this automation does, step by step
Ninety days before each lease expiration, tenants automatically receive a personalized renewal offer with the new rate and a deadline to respond.
Tenants who don't respond by the 60-day mark get a follow-up text from the property manager.
Those who decline trigger the marketing workflow automatically, photos ordered, listing drafted, and the unit posted to Zillow and Apartments.com, all before the current tenant has even moved out.
The property manager never scrambles to fill a vacancy that was announced two weeks before move-out.
- Property management platform (e.g., Buildium, AppFolio, or Propertyware)
- Zapier or Make.com
- Twilio (SMS renewal outreach)
- Mailchimp or email (renewal sequence)
- Zillow Rental Manager or listing syndication tool
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Done by hand, this depends entirely on a property manager remembering to check in, update records, and follow up, with no safety net if something slips. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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