New Listing to Social Media Post Generator
A done-for-you real estate automation built for the Marketing Director, connecting Zapier and Make.com so the work below happens on its own.
What this automation does, step by step
As soon as a new listing goes live in the MLS feed, this automation automatically pulls the photos, price, bed and bath count, and key highlights, drops them into branded post templates, and schedules a coordinated rollout across the brokerage's Instagram, Facebook, and LinkedIn accounts.
Captions are drafted automatically using the listing description with a consistent brand voice, and the marketing director gets a preview link to approve or tweak before anything goes live.
Posts are staggered over the first week instead of dumped all at once, keeping the listing visible in feeds for longer.
What used to require thirty to sixty minutes of manual design and scheduling work per listing now happens automatically the moment the listing hits active status.
- Zapier or Make.com
- MLS/IDX feed (e.g., Spark API)
- Canva (post templates)
- Buffer or Later (social scheduling)
- OpenAI API (caption drafting)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual version of this puts the entire workload on a marketing director, who has to juggle phone calls, emails, and spreadsheets just to keep things moving. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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