Expired Listing Term Re-Engagement Trigger
A done-for-you real estate automation built for the Listing Renewal Specialist, connecting Twilio and Mailchimp so the work below happens on its own.
What this automation does, step by step
When a listing's term expires without a sale, the automation automatically detects the status change and triggers an outreach sequence to the seller within 24 hours, opening with a low-pressure email offering a free updated market re-evaluation rather than a hard sales pitch.
If the seller doesn't respond within three days, a follow-up text goes out from the listing renewal specialist inviting a short call to talk through what happened and what could change for a relist.
Sellers who click into the market re-evaluation link are automatically flagged as warm and moved to the top of the outreach queue.
Instead of a seller feeling abandoned the moment their listing quietly expires, they hear from the brokerage the same day with a real plan for next steps.
- MLS/IDX feed (e.g., Spark API)
- Zapier or Make.com
- Twilio (SMS)
- Mailchimp (email sequence)
- CRM (e.g., Follow Up Boss)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without automation, this falls entirely on a listing renewal specialist, who has to track every step by hand across emails, spreadsheets, and sticky notes. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Instant first response by text and email on every new inquiry
- Follow-up cadences that stop the moment a lead replies
- Stalled-deal alerts before a pipeline quietly goes cold
- Clean CRM records without manual data entry
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