Expired Listing Re-Engagement Campaign
A done-for-you real estate automation built for the Business Development Agent, connecting Twilio and Mailchimp so the work below happens on its own.
What this automation does, step by step
Each morning, the system pulls newly expired and withdrawn listings from the MLS for the agent's target zip codes, cross-references the owner's mailing address and, where available, phone number, and automatically enrolls them in a "we can still sell your home" sequence combining a same-day letter, an email with a free updated market analysis, and a text three days later offering a no-obligation relisting consultation.
Owners who click the market analysis link are flagged as warm and moved to the top of the agent's call list.
Instead of manually scanning MLS reports and mailing postcards a week or two after a listing dies, the agent is often the very first call an unsold seller gets.
- Expired listing service (e.g., REDX or Vulcan7)
- Zapier or Make.com
- Twilio (SMS)
- Mailchimp (email sequence)
- PostcardMania (direct mail)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without a system in place, a business development agent has to manually chase down updates, send reminders one by one, and hope nothing falls through the cracks. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Instant first response by text and email on every new inquiry
- Follow-up cadences that stop the moment a lead replies
- Stalled-deal alerts before a pipeline quietly goes cold
- Clean CRM records without manual data entry
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