Campaign Performance Alert & Budget Pacing System
A done-for-you marketing agency automation built for the Paid Ads Manager, connecting Slack and Google Sheets so the work below happens on its own.
What this automation does, step by step
Throughout each day, this automation monitors ad spend pacing against monthly budgets, CPC against targets, and conversion rates against benchmarks, and sends an immediate Slack alert if any campaign crosses a threshold in either direction.
Overspending on a poor performer is caught before it burns the month's budget, and a campaign that suddenly starts converting unusually well triggers a budget increase prompt so the ads manager can capitalize on momentum rather than capping it by accident.
- Meta Ads API and Google Ads API
- Zapier or Make.com
- Slack (real-time performance alerts)
- Google Sheets (budget tracker dashboard)
- OpenAI API (anomaly summary)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual approach means a paid ads manager handles each case reactively, after someone has already noticed something went wrong. It rarely feels urgent in the moment, but it adds up fast.
With this automation
- Daily and weekly digests delivered automatically
- Threshold alerts when a key number moves
- Dashboards fed directly from your systems
- Client and owner reports assembled without copy and paste
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