Ad Spend Threshold Alert System
A done-for-you marketing agency automation built for the Media Buyer, connecting Slack and Google Sheets so the work below happens on its own.
What this automation does, step by step
Every few hours, this automation checks each client's live ad spend in Google Ads and Meta Ads Manager against their monthly budget, and calculates the pace at which they're on track to finish the month.
The moment a campaign is projected to exceed its budget by more than 10%, the media buyer gets an immediate Slack message with the exact campaign, the overage amount, and a one-click pause link, and if no one responds within a set window, the campaign pauses itself automatically.
Agencies that used to discover a blown budget at the end of the month, when it was too late to do anything but apologize, now catch the overage while there's still time to course-correct and protect the agency's margin on that account.
- Zapier or Make.com
- Google Ads API
- Meta Ads Manager API
- Slack
- Google Sheets
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual version of this puts the entire workload on a media buyer, who has to juggle phone calls, emails, and spreadsheets just to keep things moving. It's the kind of work that quietly eats hours every week.
With this automation
- Daily and weekly digests delivered automatically
- Threshold alerts when a key number moves
- Dashboards fed directly from your systems
- Client and owner reports assembled without copy and paste
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