Rate Parity Alert & Competitor Pricing Monitor
A done-for-you hotel automation built for the Revenue Manager, connecting Slack and Google Sheets so the work below happens on its own.
What this automation does, step by step
This automation checks the hotel's live rates across all OTAs and the direct booking channel every morning and alerts the revenue manager to any rate disparity, instances where an OTA is selling below the agreed rate or where the hotel's rate on one channel is significantly higher than another.
A competitor rate scan runs simultaneously, pulling the rates of the three to five designated comp set properties, and the revenue manager receives a daily summary showing exactly where the hotel is priced relative to the market.
Rate decisions are made with real competitive context rather than a gut feeling about where the market is moving.
- Rate shopping tool (e.g., OTA Insight or RateGain)
- Zapier or Make.com
- Google Sheets (rate parity and comp set tracker)
- Slack or email (daily rate summary and parity alerts)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without automation, a revenue manager has to notice problems after they've already happened, then scramble to fix them manually one at a time. It rarely feels urgent in the moment, but it adds up fast.
With this automation
- Daily and weekly digests delivered automatically
- Threshold alerts when a key number moves
- Dashboards fed directly from your systems
- Client and owner reports assembled without copy and paste
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