Press Mention Alerts and Media Log
A done-for-you everyday business automation built for the PR & Communications Manager, connecting Slack and Google Sheets so the work below happens on its own.
What this automation does, step by step
The moment the company, a spokesperson, or a named product appears in a news article, podcast, or industry publication, a Google Alerts and Mention combination catches it and Zapier routes the hit into a shared Google Sheets media log along with the outlet's estimated reach and the journalist's contact details.
A Slack notification pings the PR and communications manager immediately for coverage from top-tier outlets so the team can amplify it across social channels the same day through Buffer while it's still timely.
Every logged mention automatically feeds a quarterly media report showing total coverage volume, estimated reach, and sentiment breakdown, saving hours of manually compiling clippings before board meetings.
Journalist contact details captured this way also seed a running relationship database in the CRM for future outreach.
Teams using this workflow cut their press-clipping and reporting time by roughly 80 percent while catching coverage they previously would have missed entirely.
- Google Alerts
- Mention or Brand24
- Zapier
- Google Sheets
- Slack
- Buffer
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual approach means a pr & communications manager handles each case reactively, after someone has already noticed something went wrong. It rarely feels urgent in the moment, but it adds up fast.
With this automation
- Review requests timed to the moment the job is done
- Instant manager alerts when a customer reports a problem
- Alerts when a new review needs a response
- Survey and NPS results that reach the people who can act
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