App Login Inactivity Re-Engagement Nudge
A done-for-you fitness and wellness automation built for the Retention Specialist, connecting Twilio, Mailchimp, and ActiveCampaign so the work below happens on its own.
What this automation does, step by step
Members who haven't logged into the booking app in a while automatically receive a re-engagement message highlighting new classes or features they may have missed, catching a quietly disengaging member through their app behavior before it shows up as a missed check-in at the front door.
Reminding a member what's new, rather than a generic "we miss you" message, gives them an actual reason to open the app again, and this kind of early, specific nudge consistently recovers engagement that a later, blunter win-back message would have missed entirely.
- Gym management software (e.g., Mindbody or Glofox)
- Zapier or Make.com
- Mailchimp or ActiveCampaign
- Twilio (SMS reminders)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Left to a person, this means a retention specialist re-enters the same data more than once, double-checks it by hand, and still occasionally misses something.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
Often built alongside this one
Member Check-In & Retention Alert System
Each day, this automation flags any active member who hasn't checked in for 14 days, adds them to a win-back sequence that starts with a "we miss…
Membership Renewal Notification System
Seven days before a membership auto-renews, the member receives a clear email showing the exact charge amount and date, along with an easy upgrade…
Lapsed Member Win-Back Sequence
When an active member goes 2 full weeks without a check-in, this automation triggers a "come back" text with a genuinely useful incentive, a free…
Member Referral Reward Automation
Each member gets a unique referral link they can text or share directly, and when a referred friend signs up and completes their first month, both…
Progress Milestone Celebration System
As check-in data and workout logs come in, this automation watches for milestones, a 25th check-in, a 90-day attendance streak, a personal best on a…
Membership Renewal & Lapse Alert System
Members are automatically notified before their renewal date with a one-click renew option, and staff are automatically flagged the moment a…