Lapsed Member Win-Back Sequence
A done-for-you fitness and wellness automation built for the Gym / Studio Owner, connecting Twilio, Mailchimp, and ActiveCampaign so the work below happens on its own.
What this automation does, step by step
When an active member goes 2 full weeks without a check-in, this automation triggers a "come back" text with a genuinely useful incentive, a free guest pass, a complimentary session with a trainer, or a discounted month, rather than a generic guilt-trip reminder.
If the member still hasn't returned after 7 more days, a second message goes out with a stronger offer, and members who reactivate are automatically pulled out of the sequence.
Catching disengagement at 2 weeks instead of waiting for the eventual cancellation request means the gym is reaching members while they're still emotionally invested, not after they've already mentally checked out.
- Gym management software (e.g., Mindbody or Glofox)
- Zapier or Make.com
- Twilio (SMS win-back)
- Mailchimp or ActiveCampaign
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Done manually, a gym / studio owner has to remember to follow up on every case individually, often relying on memory, phone calls, and whatever notes didn't get lost. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
Often built alongside this one
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Progress Milestone Celebration System
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Membership Renewal & Lapse Alert System
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Missed-Visit Win-Back Automation
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