Warranty Expiration Extended Coverage Upsell
A done-for-you automotive automation built for the Warranty Administrator, connecting Twilio, Mailchimp, and ActiveCampaign so the work below happens on its own.
What this automation does, step by step
As a factory or extended warranty approaches its expiration date, the affected customer automatically receives a notice explaining exactly what coverage is ending and when, paired with an offer to purchase extended coverage before it lapses, instead of a warranty quietly expiring with the customer finding out the hard way at their next repair.
The warranty administrator gets a rolling 90-day list of upcoming expirations to prioritize for personal outreach on higher-value vehicles, and extended warranty attachment rates climb meaningfully once the offer reaches customers while the decision still feels timely instead of after coverage has already run out.
- DMS (e.g., CDK Global or Reynolds & Reynolds)
- Zapier or Make.com
- Mailchimp or ActiveCampaign
- Twilio (maintenance reminder SMS)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without a system in place, a warranty administrator has to manually chase down updates, send reminders one by one, and hope nothing falls through the cracks.
With this automation
- Instant first response by text and email on every new inquiry
- Follow-up cadences that stop the moment a lead replies
- Stalled-deal alerts before a pipeline quietly goes cold
- Clean CRM records without manual data entry
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