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LJ Web Management

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    Websites & Digital Presence

    Your website is the front door for most new customers, and it should do more than look good. These solutions build sites and digital channels that rank in search, turn visitors into leads and orders, and pass every inquiry straight into your CRM, booking, and payment systems.

    FAQ

    Websites & Digital Presence questions

    How is a custom website different from a template?

    A template forces your content into someone else's layout. A custom site starts from your services, customers, and sales process, so every page is structured to answer buyer questions and move them toward booking or buying.

    Which e-commerce platform should I use?

    Shopify suits most retailers that want reliability and a large app ecosystem. WooCommerce fits businesses already on WordPress that want more control. Headless builds make sense for complex catalogs or custom buying experiences. We recommend based on your catalog, channels, and team.

    Why not send ads to my homepage?

    Homepages serve many audiences, so they convert poorly for any one campaign. A landing page matches the ad's promise and asks for one action, which usually lifts conversion rates noticeably.

    What affects local search rankings most?

    Relevance, distance, and prominence. In practice that means a complete and accurate Google Business Profile, consistent listings, strong on-site location pages, and a steady flow of genuine reviews.

    Will an AI assistant give customers wrong answers?

    We ground the assistant in your approved content and set guardrails so it declines rather than guesses on topics like pricing exceptions, legal, or medical advice. Anything outside scope goes to a person.

    Do accessibility overlay widgets make a site compliant?

    No. Overlays do not fix the underlying code and can interfere with assistive technology. Real compliance comes from fixing templates, content, and components directly, which is what we do.