Free Trial Conversion Nurture Sequence
A done-for-you SaaS automation built for the Growth Marketing Manager, connecting Stripe so the work below happens on its own.
What this automation does, step by step
From the moment someone signs up for a free trial, this automation tracks their in-app activity and automatically sends a tailored email sequence: a getting-started tip on day one, a check-in nudge if they haven't logged back in by day three, and personal outreach from a sales rep if they've used a key feature but haven't upgraded by day 10.
Trial users get exactly the nudge that fits where they actually are in the product instead of one generic drip campaign sent to everyone regardless of behavior, turning passive signups into a guided path toward conversion.
- Intercom or Customer.io
- Mixpanel or Amplitude
- Zapier or Make.com
- Stripe (upgrade tracking)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without this system, a growth marketing manager manually pieces together information from different places, then has to relay it to everyone who needs it. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Instant first response by text and email on every new inquiry
- Follow-up cadences that stop the moment a lead replies
- Stalled-deal alerts before a pipeline quietly goes cold
- Clean CRM records without manual data entry
Often built alongside this one
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