Abandoned Cart Recovery Email & SMS Sequence
A done-for-you e-commerce and retail automation built for the Growth Marketing Manager, connecting Twilio so the work below happens on its own.
What this automation does, step by step
When a shopper on Shopify or WooCommerce adds items to their cart and leaves without completing checkout, this automation splits the response by cart value: carts under $75 enter a two-email Klaviyo sequence spaced over 36 hours, while carts above $75 get an added SMS touch through Twilio within the first two hours, since higher-value carts respond better to a faster, more direct nudge.
Zapier or Make.com watches the cart abandonment event in real time and routes each shopper into the right track automatically, pulling in the actual product image and price so the message never feels generic.
Segmenting recovery effort by cart value instead of treating every abandoned cart the same lifts recovered revenue meaningfully compared to a single one-size-fits-all sequence, without anyone on the marketing team deciding case by case who gets the extra touch.
- Shopify or WooCommerce
- Klaviyo
- Zapier or Make.com
- Twilio (SMS)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Left to a person, this means a growth marketing manager re-enters the same data more than once, double-checks it by hand, and still occasionally misses something. Over a month, those small manual steps add up to a significant amount of lost time.
With this automation
- Instant first response by text and email on every new inquiry
- Follow-up cadences that stop the moment a lead replies
- Stalled-deal alerts before a pipeline quietly goes cold
- Clean CRM records without manual data entry
Often built alongside this one
Abandoned Cart Recovery Sequence
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