Broken Link & Outdated Content Scanner
A done-for-you media and publishing automation built for the Editorial Manager, connecting Zapier and Make.com so the work below happens on its own.
What this automation does, step by step
This automation periodically scans every published article for broken outbound links and flags any article that hasn't been meaningfully updated in over a set number of months, especially ones still pulling meaningful search traffic.
A task is automatically created for the editorial team to review and refresh flagged articles, instead of stale, link-broken content quietly sitting on the site degrading both user experience and search rankings.
- WordPress or a CMS
- Screaming Frog or a link-checking tool
- Zapier or Make.com
- Google Analytics or Search Console
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Done by hand, this depends entirely on an editorial manager remembering to check in, update records, and follow up, with no safety net if something slips. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Low-stock and reorder alerts before you run out
- Vendor and subcontractor confirmations that chase themselves
- Preventive maintenance scheduled by usage or date
- Work orders and project milestones that update stakeholders
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