Mid-Case Client Satisfaction Pulse Survey
A done-for-you law firm automation built for the Client Experience Coordinator, connecting Jotform, Slack, and Google Sheets so the work below happens on its own.
What this automation does, step by step
For matters that have been open longer than a set threshold, typically 90 days, the automation automatically sends the client a short two-question pulse survey through Jotform asking how communication and progress feel so far, rather than waiting until the case closes to hear any feedback at all.
Responses feed directly into a live Google Sheets dashboard, and any answer below a set satisfaction threshold automatically triggers an immediate Slack alert to the client experience coordinator for a same-day personal check-in call before frustration has a chance to build.
Positive responses are logged quietly for later use in review requests and testimonials.
Because problems surface midway through a long case instead of at the very end when it's too late to fix anything, firms catch and resolve friction early, which measurably improves both client satisfaction scores and referral rates on long-running matters.
- Jotform (pulse survey)
- Zapier or Make.com
- Google Sheets (satisfaction dashboard)
- Slack (low-score alerts)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Left to a person, this means a client experience coordinator re-enters the same data more than once, double-checks it by hand, and still occasionally misses something. It rarely feels urgent in the moment, but it adds up fast.
With this automation
- Review requests timed to the moment the job is done
- Instant manager alerts when a customer reports a problem
- Alerts when a new review needs a response
- Survey and NPS results that reach the people who can act
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