Facility Tour Follow-Up Sequence
A done-for-you fitness and wellness automation built for the Sales Coordinator, connecting Twilio, Mailchimp, and ActiveCampaign so the work below happens on its own.
What this automation does, step by step
After a prospect tours the facility but doesn't sign up on the spot, they automatically receive a follow-up sequence over the following week addressing common hesitations, price, schedule flexibility, whether the classes are actually beginner-friendly, instead of the sales coordinator only following up once with a single generic email before giving up on the lead.
A tour that didn't convert immediately isn't necessarily a lost prospect, and a well-paced follow-up sequence consistently recovers a meaningful share of tours that would otherwise have simply gone cold.
- Gym management software (e.g., Mindbody or Glofox)
- Zapier or Make.com
- Mailchimp or ActiveCampaign
- Twilio (SMS reminders)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual approach means a sales coordinator handles each case reactively, after someone has already noticed something went wrong. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Instant first response by text and email on every new inquiry
- Follow-up cadences that stop the moment a lead replies
- Stalled-deal alerts before a pipeline quietly goes cold
- Clean CRM records without manual data entry
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