Guest Pass Follow-Up Sequence
A done-for-you fitness and wellness automation built for the Sales Manager, connecting Twilio and Mailchimp so the work below happens on its own.
What this automation does, step by step
Someone who uses a guest pass automatically receives a follow-up offer a few days later inviting them to join as a full member, timed while their experience is still fresh, instead of the sales manager relying on the guest to walk back in on their own initiative.
A guest who had a genuinely good first visit is far more receptive to a join offer within the week than months later once the experience has faded, and guest pass conversion rates climb meaningfully once the follow-up happens automatically and on time every single time.
- Gym management software (e.g., Mindbody or Glofox)
- Zapier or Make.com
- Mailchimp or Klaviyo (email offer)
- Twilio (SMS reminders)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual approach means a sales manager handles each case reactively, after someone has already noticed something went wrong. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Instant first response by text and email on every new inquiry
- Follow-up cadences that stop the moment a lead replies
- Stalled-deal alerts before a pipeline quietly goes cold
- Clean CRM records without manual data entry
Often built alongside this one
Trial-to-Paid Conversion Nudge
Three days before a free trial expires, the prospect automatically receives a limited-time join offer, priced and timed to create genuine urgency…
New Lead Trial Offer Welcome Sequence
Anyone who signs up for a trial on the website automatically receives a welcome sequence with the class schedule, what to bring, and a reminder…
Post-Service Product Recommendation Automation
Based on the specific service a client received, they automatically get a follow-up email recommending relevant retail products to help maintain the…
Facility Tour Follow-Up Sequence
After a prospect tours the facility but doesn't sign up on the spot, they automatically receive a follow-up sequence over the following week…
Personal Trainer Matching Automation
New members interested in personal training are automatically matched and introduced to a trainer based on their stated goals and schedule…
Inbound Lead Capture, Scoring & Round-Robin Routing
Every form submission from the website, chat widget, or landing page flows straight into HubSpot, where a scoring model weighs company size, job…