Early Re-Enrollment & Retention Campaign
A done-for-you education and training automation built for the Director of Admissions, connecting Twilio, Mailchimp, and Google Sheets so the work below happens on its own.
What this automation does, step by step
Ninety days before the current term ends, every enrolled family automatically receives a re-enrollment invitation with an early-bird tuition rate that expires after two weeks, encouraging families to commit before they start shopping around.
Families who haven't responded after the early-bird window receive a follow-up sequence at 60 and 30 days out, and any family that still hasn't re-enrolled by 14 days before term end is flagged to the director of admissions for a personal call.
Re-enrollment status for every family is visible on a single dashboard instead of living in the admissions director's memory, and the early-bird pricing model consistently locks in a large share of returning families well before the deadline pressure sets in.
- Procare or Schoolmint
- Zapier or Make.com
- Mailchimp or ActiveCampaign
- Twilio
- Google Sheets
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Done manually, a director of admissions has to remember to follow up on every case individually, often relying on memory, phone calls, and whatever notes didn't get lost.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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