Browse Abandonment Follow-Up Email
A done-for-you e-commerce and retail automation built for the Digital Marketing Manager, connecting Zapier and Make.com so the work below happens on its own.
What this automation does, step by step
When a visitor views the same product page three or more times in a session without adding it to their cart, this automation treats that as high purchase intent and automatically triggers a follow-up email through Klaviyo highlighting that exact product, paired with supporting star ratings pulled from Judge.me or Yotpo and a size or color availability note.
Behavioral tracking is handled through Klaviyo's on-site tracking snippet, with Zapier or Make.com managing the trigger logic so only genuinely engaged browsers, not casual scrollers, receive the email.
Because the message targets shoppers who already showed real interest rather than a cold audience, browse abandonment emails typically convert at a noticeably higher rate than standard promotional sends, recovering purchase intent that would otherwise evaporate the moment the visitor closed the tab.
- Shopify or WooCommerce
- Klaviyo (on-site behavior tracking)
- Judge.me or Yotpo
- Zapier or Make.com
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without this system, a digital marketing manager manually pieces together information from different places, then has to relay it to everyone who needs it. Over a month, those small manual steps add up to a significant amount of lost time.
With this automation
- Instant first response by text and email on every new inquiry
- Follow-up cadences that stop the moment a lead replies
- Stalled-deal alerts before a pipeline quietly goes cold
- Clean CRM records without manual data entry
Often built alongside this one
Abandoned Cart Recovery Sequence
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Back-in-Stock Alert System
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Post-Purchase Upsell Sequence
Rather than sending every customer the same generic follow-up email, this automation times its outreach to the actual consumption cycle of what they…
Abandoned Cart Recovery Email & SMS Sequence
When a shopper on Shopify or WooCommerce adds items to their cart and leaves without completing checkout, this automation splits the response by…
Tiered Back-in-Stock Notification System
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Checkout Cross-Sell Automation
Based on the specific items already sitting in a shopper's cart, this automation surfaces complementary product suggestions directly on the checkout…