New Model Year Announcement & Trade-In Incentive
A done-for-you automotive automation built for the Dealership Sales Manager, connecting Twilio, Mailchimp, and ActiveCampaign so the work below happens on its own.
What this automation does, step by step
When the new model year of a vehicle a past customer already owns is unveiled, that customer automatically receives an announcement highlighting what's new, paired with a trade-in incentive designed to bring them back in before the current model year's residual value starts to slide.
The dealership sales manager gets a report of which past customers responded and booked a visit, sharpening which model refreshes are actually worth a dedicated campaign versus a generic mass email, and this single automated trigger consistently surfaces upgrade-ready customers who weren't actively shopping until the message reminded them the new version existed.
- DMS (e.g., CDK Global or Reynolds & Reynolds)
- Zapier or Make.com
- Mailchimp or ActiveCampaign
- Twilio (immediate lead text)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual version of this puts the entire workload on a dealership sales manager, who has to juggle phone calls, emails, and spreadsheets just to keep things moving. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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