Seed & Input Reorder Campaign & Pre-Season Booking System
A done-for-you farm automation built for the Agricultural Sales Representative, connecting Twilio, Mailchimp, and Google Sheets so the work below happens on its own.
What this automation does, step by step
Each fall, this automation sends every grower in the rep's territory a personalized pre-season booking offer for seed, crop protection, and fertilizer, populated with last year's purchase history and any current early-pay incentives.
Growers who book early receive automatic order confirmations and are added to a delivery scheduling sequence for spring.
Growers who haven't responded by a set date receive a follow-up from the rep.
The result is a pre-season order book that is substantially locked in before the competition can make their pitch, rather than chasing individual orders in the chaos of spring planting.
- CRM (e.g., AgVend or Salesforce)
- Zapier or Make.com
- Mailchimp or ActiveCampaign (pre-season booking sequence)
- Twilio (grower text reminders)
- Google Sheets (pre-season order tracker)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual version of this puts the entire workload on an agricultural sales representative, who has to juggle phone calls, emails, and spreadsheets just to keep things moving. Over a month, those small manual steps add up to a significant amount of lost time.
With this automation
- Instant first response by text and email on every new inquiry
- Follow-up cadences that stop the moment a lead replies
- Stalled-deal alerts before a pipeline quietly goes cold
- Clean CRM records without manual data entry
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