Churn Prediction & Proactive Save Campaign System
A done-for-you telecom automation built for the Customer Retention Manager, connecting Twilio, Mailchimp, and Google Sheets so the work below happens on its own.
What this automation does, step by step
Each week, this automation scores every active subscriber account on a churn risk index built from usage trends, billing history, support ticket volume, and contract tenure, and any account crossing the risk threshold is automatically enrolled in a targeted save campaign before the customer has even considered calling to cancel.
High-risk consumer accounts receive a loyalty offer via text; high-risk business accounts trigger a personal outreach call from the retention team with a retention toolkit pre-populated with the account's tenure, products, and eligible upgrade offers.
The retention manager works a prioritized list of at-risk accounts rather than reactively handling cancellation calls that have already been decided.
- CRM or BSS platform (e.g., Salesforce or Amdocs)
- Zapier or Make.com
- Twilio (targeted save SMS)
- Mailchimp or ActiveCampaign (save campaign sequences)
- Google Sheets or BI tool (churn risk dashboard)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Done by hand, this depends entirely on a customer retention manager remembering to check in, update records, and follow up, with no safety net if something slips. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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