New Menu Launch Announcement Campaign
A done-for-you restaurant automation built for the Menu Development Manager, connecting Twilio and Mailchimp so the work below happens on its own.
What this automation does, step by step
The day a new seasonal menu goes live, the loyalty list and email subscribers automatically receive an announcement featuring the new dishes with photos, paired with a booking incentive to come try it in the next two weeks while the launch is fresh.
The same content is automatically formatted and queued for the restaurant's social channels so the announcement lands everywhere at once instead of the kitchen finishing a new menu that marketing gets around to promoting three weeks later, once the novelty and the reason to book a special visit has already faded.
- Mailchimp and Twilio (email/SMS blast)
- Zapier or Make.com
- Meta Business Suite (Facebook/Instagram)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without automation, this falls entirely on a menu development manager, who has to track every step by hand across emails, spreadsheets, and sticky notes.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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