Daypart Promotion Automation
A done-for-you restaurant automation built for the Marketing Coordinator, connecting Twilio and Mailchimp so the work below happens on its own.
What this automation does, step by step
For dayparts that historically run quiet, an early lunch hour, a slow midweek happy hour, the system automatically sends a targeted promotion to nearby subscribers timed to land right before that window opens, driving traffic during the exact hours the restaurant most needs it rather than a generic discount blasted to everyone at the same time regardless of when they're likely to actually come in.
Redemption is tracked automatically by daypart, so the marketing coordinator can see over time which offers actually move covers during a specific window and retire the ones that don't, instead of running the same promotion indefinitely on a hunch.
- Zapier or Make.com
- Mailchimp and Twilio (email/SMS blast)
- POS system (e.g., Toast or Square)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Handled by hand, a marketing coordinator spends time each day re-checking the same information across disconnected tools instead of doing higher-value work. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
Often built alongside this one
Daily Location Announcement & Pre-Order System
Each morning, the owner confirms the day's location in a simple form, and the system automatically posts it to Facebook, Instagram, and Google…
Slow-Night Demand Trigger & Promo Blast
The system checks reservation volume for each upcoming night against a rolling average for that day of the week, and when bookings for, say, a…
Birthday Club Auto-Offer System
Birthdays collected at checkout, on receipts, through a loyalty app, or via a simple sign-up form, feed automatically into a guest database, and on…
Birthday & Anniversary Offer Automation
Roughly a week ahead of a loyalty member's birthday or dining anniversary, the system automatically pulls the date from the loyalty platform and…
Loyalty Milestone Progress Alert
As a loyalty member's points balance approaches the threshold for their next reward, the system automatically sends a text nudging them that they're…
Slow-Night Flash Promotion Trigger
The system continuously analyzes historical reservation and cover data to identify shifts that run consistently under capacity, a slow Tuesday, a…