Media Pitch Tracker & Press Mention Alert System
A done-for-you professional services automation built for the Public Relations Manager, connecting Slack and Outlook so the work below happens on its own.
What this automation does, step by step
Outbound pitches are logged in a CRM the moment they're sent, and the system automatically follows up with journalists who haven't responded in five business days with a single, politely worded follow-up.
Meanwhile, a media monitoring integration scans for mentions of the client, competitors, and relevant keywords in real time, delivering a morning digest to the PR manager each day with every significant mention, sentiment score, and estimated reach.
No coverage gets missed, and no journalist goes un-followed-up-on because the manager was working on another pitch.
- PR CRM (e.g., Muck Rack or Cision)
- Zapier or Make.com
- Media monitoring tool (e.g., Mention or Google Alerts API)
- Gmail or Outlook (automated follow-ups)
- Slack (morning mention digest)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without this system, a public relations manager manually pieces together information from different places, then has to relay it to everyone who needs it. It rarely feels urgent in the moment, but it adds up fast.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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