Campaign Trafficking & Proof of Performance Report System
A done-for-you media and publishing automation built for the Ad Sales Manager, connecting Jotform and Google Sheets so the work below happens on its own.
What this automation does, step by step
When an advertising insertion order is signed, this automation creates a campaign record with all flight dates, placements, and creative specifications, sends the client a creative asset upload request with a deadline, and alerts the ad operations team to traffic the campaign on the launch date.
Mid-campaign, a performance snapshot is automatically delivered to the client at the halfway point.
When the campaign ends, a complete proof of performance report (impressions, clicks, engagement, and delivery against contracted inventory) is generated automatically and sent within 24 hours of the campaign end date, rather than becoming a two-week manual data-pull project for the ad ops team.
- Ad server or campaign management platform (e.g., Google Ad Manager or DFP)
- Zapier or Make.com
- Jotform (creative asset upload form)
- Google Sheets or Looker Studio (PoP report template)
- Email (automated mid-flight and end-of-campaign delivery)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Manually, an ad sales manager is stuck doing repetitive follow-ups and data entry that could otherwise run quietly in the background.
With this automation
- Daily and weekly digests delivered automatically
- Threshold alerts when a key number moves
- Dashboards fed directly from your systems
- Client and owner reports assembled without copy and paste
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