Content Approval Follow-Up Tracker
A done-for-you marketing agency automation built for the Creative Director, connecting Slack and Outlook so the work below happens on its own.
What this automation does, step by step
Every piece of content submitted for client approval, whether it's a blog post, an ad creative, or a social caption, gets a timestamp the moment it's sent, and this automation tracks how long it's been sitting unanswered.
After 48 hours of silence, the client automatically receives a friendly, non-pushy nudge reminding them the piece is waiting on their sign-off, and after 5 days with still no response, the creative director gets flagged directly so they can decide whether to call the client.
Content that used to sit in client inboxes for two or three weeks, quietly stalling the production calendar, now gets approved or escalated within days, keeping the whole content pipeline moving instead of backing up behind one unanswered email.
- Zapier or Make.com
- Asana
- Gmail or Outlook
- Slack
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without automation, this falls entirely on a creative director, who has to track every step by hand across emails, spreadsheets, and sticky notes. None of it is difficult, it's just slow, repetitive, and easy to fall behind on.
With this automation
- Low-stock and reorder alerts before you run out
- Vendor and subcontractor confirmations that chase themselves
- Preventive maintenance scheduled by usage or date
- Work orders and project milestones that update stakeholders
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