What are no-shows costing your business?
Every empty slot is time you paid for and revenue you did not earn. Enter your booking numbers to see what no-shows cost each year and what better reminders could recover.
How the calculation works
- Missed appointments per year = appointments per week × 52 × no-show rate.
- Revenue lost = missed appointments × average revenue per appointment.
- Revenue recovered = revenue lost × the reduction you expect.
- Reminder call hours = appointments per year × minutes per call ÷ 60.
What actually reduces no-shows
Most no-shows are not people who decided not to come. They forgot, mixed up the time, or could not reach you to reschedule. An automated system attacks each cause:
- A confirmation the moment the appointment is booked, with an add-to-calendar link
- A reminder a day or two before and another a few hours before, by text
- A one-tap way to confirm, cancel, or reschedule, so an empty slot becomes a rebooking
- A waitlist that offers freed slots to the next person automatically
- A friendly follow-up to anyone who misses, offering a new time
The no-show guide includes a reminder schedule and message templates you can copy.
Frequently asked questions
What is a normal no-show rate?
It varies widely by industry, patient or client type, and how far ahead appointments are booked. The useful benchmark is your own: track no-shows for a month before and after adding reminders, and compare.
How many reminders should I send?
Two is a good default: one a day or two before and one a few hours before. Add a confirmation at booking time. More than that tends to annoy people without improving attendance.
Should reminders be texts or emails?
Texts are read quickly and suit short reminders; email works for details such as preparation instructions or forms. Many businesses send both, with texts for timing and email for information. Get consent for texting and include opt-out language.
Can automation fill cancelled slots?
Yes. When someone cancels through the reminder link, the system can text the people on your waitlist who fit that time, in order, and book the first one who accepts.