Client Anniversary Re-Engagement
A done-for-you photography and video automation built for the Studio Owner, connecting Mailchimp and Google Sheets so the work below happens on its own.
What this automation does, step by step
For portrait and family photographers, this automation automatically reaches out to past clients around the one-year mark from their last session with a friendly reminder that it might be time for updated family photos.
Repeat bookings get generated on a predictable schedule instead of relying entirely on a past client happening to think of the studio again on their own.
- HoneyBook or a CRM
- Mailchimp
- Zapier or Make.com
- Google Sheets (session date tracker)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without this system, a studio owner manually pieces together information from different places, then has to relay it to everyone who needs it.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
Often built alongside this one
Trial-to-Paid Conversion Nudge
Three days before a free trial expires, the prospect automatically receives a limited-time join offer, priced and timed to create genuine urgency…
Session Booking & Pre-Shoot Questionnaire System
Studio booking requests are handled through an online form that captures the session type, preferred dates, the number of subjects, and any special…
Associate Shooter Scheduling Coordination
When a booked shoot requires an associate photographer or second shooter, this automation automatically checks the associate's calendar for…
Payment Milestone Reminder Sequence
Based on the payment schedule written into the contract, typically a deposit at booking, 50% at 90 days out, and the final balance at 30 days out…
Churn Risk Flag System
Every month, this automation compares each client's current email open rates, meeting attendance, and average response time against their trailing…
Client Life-Event Outreach Trigger
Life events logged in the CRM, a marriage, a new child, a home purchase, automatically trigger a relevant outreach or service recommendation, such…