Annual Wellness Visit Outreach Campaign
A done-for-you healthcare automation built for the Medicare Program Coordinator, connecting Twilio, Mailchimp, and Google Sheets so the work below happens on its own.
What this automation does, step by step
Each month, this automation automatically scans the patient roster for Medicare patients who are eligible for their annual wellness visit and haven't yet scheduled one, cross-referencing eligibility dates against the practice management system.
Eligible, unscheduled patients are automatically enrolled in a targeted outreach campaign: an initial letter or email explaining the no-cost benefit, a follow-up text with a direct scheduling link two weeks later, and a phone-call task assigned to the Medicare program coordinator for anyone still unbooked after 30 days.
Patients who schedule are removed from the campaign automatically.
Since annual wellness visits directly affect quality reporting and reimbursement, practices running this campaign typically capture a substantially higher share of eligible visits than they would relying on patients to book on their own.
- Practice management software
- Zapier or Make.com
- Mailchimp (outreach email)
- Twilio (scheduling texts)
- Google Sheets (eligibility and campaign tracking)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without this system, a medicare program coordinator manually pieces together information from different places, then has to relay it to everyone who needs it. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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