Webinar Registration and Follow-Up Sequence
A done-for-you everyday business automation built for the Events Marketing Manager, connecting Mailchimp and HubSpot so the work below happens on its own.
What this automation does, step by step
Every registrant who signs up through the Zoom or Eventbrite registration form is instantly added to a dedicated Mailchimp automation that sends a confirmation email, a calendar invite, and two reminder emails (24 hours and 1 hour before the event) to keep no-show rates down.
After the event, Zapier splits the list automatically into attendees and no-shows using the platform's attendance data: attendees get a thank-you email with the recording and a follow-up offer, while no-shows get the recording plus a rebooking link for the next session.
Every registrant's engagement, attended, clicked, watched the replay, logs into the CRM as a lead score update so sales knows who to prioritize.
Events run through this workflow typically see attendance rates improve by 20 percent or more and cut the manual post-event follow-up work from a full day down to essentially zero.
- Zoom or Eventbrite
- Mailchimp
- Zapier
- CRM (HubSpot or similar)
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Manually, an events marketing manager is stuck doing repetitive follow-ups and data entry that could otherwise run quietly in the background. Over a month, those small manual steps add up to a significant amount of lost time.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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