Landing Page A/B Test Performance Digest
A done-for-you everyday business automation built for the Digital Marketing Manager, connecting Slack and Google Sheets so the work below happens on its own.
What this automation does, step by step
Every live landing page variant running through a testing tool like Unbounce reports conversion, bounce, and time-on-page data into Google Analytics, and each Monday morning a Zapier automation pulls that week's numbers into a formatted Google Sheets report, calculates statistical significance, and flags any test that has reached a confident winner.
The digital marketing manager gets a Slack summary highlighting which variant is winning, by how much, and whether it's safe to roll the winning version out to 100 percent of traffic.
Tests that have run more than three weeks without reaching significance are automatically flagged for review instead of running indefinitely and wasting traffic.
What used to take an afternoon of manually pulling reports from four different tools now takes five minutes to review, and pages get optimized weeks faster than before.
- Google Analytics (GA4)
- Unbounce
- Zapier
- Google Sheets
- Slack
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Done by hand, this depends entirely on a digital marketing manager remembering to check in, update records, and follow up, with no safety net if something slips. It's the kind of work that quietly eats hours every week.
With this automation
- Daily and weekly digests delivered automatically
- Threshold alerts when a key number moves
- Dashboards fed directly from your systems
- Client and owner reports assembled without copy and paste
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