Email List Segmentation and Hygiene
A done-for-you everyday business automation built for the Marketing Operations Manager, connecting Mailchimp, HubSpot, and Google Sheets so the work below happens on its own.
What this automation does, step by step
Every week, Zapier runs a scheduled scan across the Mailchimp database checking for hard bounces, spam complaints, and contacts who haven't opened an email in 180 days, automatically suppressing hard bounces immediately and moving chronically unengaged contacts into a win-back segment before they drag down sender reputation.
New subscribers are auto-tagged by signup source, purchase history, and stated interests pulled from a Typeform preference center, so every campaign can target a genuinely relevant segment instead of blasting the entire list.
Duplicate contacts merging in from multiple signup forms get automatically consolidated in the CRM to keep records clean.
A monthly Google Sheets report tracks list growth, engagement rate, and deliverability health so the marketing operations manager can catch problems before they affect the sender score.
Businesses maintaining list hygiene this way typically see inbox placement and open rates improve noticeably within a single sending cycle.
- Mailchimp
- Zapier
- Typeform
- CRM (HubSpot or similar)
- Google Sheets
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
Without a system in place, a marketing operations manager has to manually chase down updates, send reminders one by one, and hope nothing falls through the cracks. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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