Before/After Content Pipeline & Review Generation System
A done-for-you dental practice automation built for the Dental Marketing Manager, connecting Twilio and Jotform so the work below happens on its own.
What this automation does, step by step
After a successful cosmetic or restorative case, the patient is automatically sent a satisfaction survey, and those who respond positively are presented with a consent form to share their case as an educational example, with the resulting before/after content automatically queued in the content calendar for Instagram, the practice website, and Google Business.
On the review side, happy patients who complete the satisfaction survey receive a text within 24 hours with a direct link to the practice's Google or Yelp profile, boosting the review count with the patients most likely to leave a five-star review rather than blasting the entire patient list indiscriminately.
- Jotform (patient satisfaction and photo consent form)
- Zapier or Make.com
- Buffer or Later (social media scheduling)
- Twilio (review request SMS)
- Google Business Profile API
Using different software? We build around what you already have, so you never have to switch tools to automate.
The manual way vs. the automated way
Without automation
The manual approach means a dental marketing manager handles each case reactively, after someone has already noticed something went wrong. It's the kind of work that quietly eats hours every week.
With this automation
- Win-back sequences triggered by inactivity, not guesswork
- Renewals and memberships that never lapse silently
- Referral and loyalty programs that track themselves
- Segmented campaigns built from actual purchase history
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