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Automations · Veterinary Practices

Veterinary Practices Automations

10 done-for-you automations built for the roles that keep this industry running. Book a consultation and we'll tailor any of these to your exact tools.

Practice Manager

Vaccination & Wellness Reminder System

Every patient in the practice management system is tracked against their vaccination schedule and wellness exam due dates, and automated reminders go out to the pet owner at 30 and 7 days before each due date, via text if a mobile number is on file, email if not. Overdue reminders continue on a monthly basis until the appointment is scheduled, and the practice manager sees a live overdue list filtered by species, due service, and months overdue. Preventive care that used to be left to the owner to initiate is now proactively driven by the practice, increasing compliance rates and the annual revenue per patient that comes with consistent preventive care visits.

Tools Required
Veterinary practice management software (e.g., Avimark, Cornerstone, or ezyVet)Zapier or Make.comTwilio (wellness reminder SMS)Mailchimp or email (reminder sequences)Google Sheets (overdue care dashboard)
Veterinarian

Discharge Instructions & Post-Visit Follow-Up System

After every appointment, the veterinarian's discharge instructions are automatically formatted and texted to the pet owner as a clean, readable summary, including medications prescribed, dosing instructions, follow-up care reminders, and a direct link to call the clinic with questions. For surgical patients, a post-operative check-in message goes out automatically at 24 hours, 72 hours, and 7 days asking how the patient is recovering and flagging any owner-reported concerns for the veterinarian to review. Patients on long-term medications receive automatic refill reminders, and those on prescription diets receive check-in messages at 30 and 60 days to assess compliance and outcomes.

Tools Required
Veterinary practice management softwareZapier or Make.comTwilio (discharge summary and post-op check-in SMS)Jotform (post-op recovery check-in form)Email (refill and diet compliance reminders)
Client Service Representative

Online Appointment Request & Confirmation System

Appointment requests submitted via the practice website are automatically screened against the schedule for the correct provider, visit type, and patient species, and the pet owner receives an immediate confirmation with the scheduled date, time, and pre-visit instructions, including any fasting requirements, what to bring, and a link to complete the new patient form if it's the first visit. No-shows receive an automatic follow-up the same day offering to reschedule, and clients who regularly no-show are flagged for the front desk to call rather than continue receiving automated booking access, protecting appointment slot availability for clients who reliably show up.

Tools Required
Veterinary practice management software with online bookingZapier or Make.comTwilio (booking confirmation and no-show follow-up SMS)Jotform (new patient intake form)Airtable (no-show frequency tracker)
Inventory Manager

Pharmaceutical Inventory & Controlled Substance Log Automation

As medications are dispensed or administered, inventory counts update automatically in the practice management system, and any item that falls below its reorder threshold generates a purchase order suggestion for the inventory manager to approve with one click. Controlled substances require a separate log entry per administration, and this automation prompts the administering team member to complete the DEA log entry at the time of use, with the inventory manager receiving a daily reconciliation report comparing administered quantities against log entries and flagging any discrepancy that requires investigation before it becomes a DEA compliance issue.

Tools Required
Veterinary practice management software (inventory module)Jotform (controlled substance log form)Zapier or Make.comGoogle Sheets (controlled substance reconciliation log)Slack or email (discrepancy alerts and reorder notifications)
Marketing Coordinator

Pet Birthday Campaign & Loyalty Referral System

Every pet's birthday on file triggers a personalized birthday email from the practice, with the pet's name, a cute graphic, and a special birthday exam or grooming discount that expires within the birthday month. Pet owners who haven't visited in 12 months receive their pet's birthday message with a particularly compelling win-back offer attached. Clients who refer a new patient receive an automatic thank-you and a loyalty credit to their account, and the marketing coordinator sees a monthly referral leaderboard showing which clients are the practice's top ambassadors, so the team knows exactly who to recognize and appreciate.

Tools Required
Veterinary practice management softwareZapier or Make.comMailchimp or ActiveCampaign (birthday and referral sequences)Twilio (birthday SMS)Airtable (referral tracking and loyalty credit log)
Veterinary Technician

Lapsed Patient Recall & Reactivation System

Patients who haven't been seen in 12, 18, or 24 months are automatically segmented into a lapsed-patient list pulled nightly from the practice management system, and each tier receives a different outreach: a friendly reminder email at 12 months, a text with a reactivation offer at 18 months, and a note added to the front desk's outbound call list at 24 months so a team member can personally check in. The veterinary technician assigned to recall outreach sees a single dashboard of exactly which patients are overdue and by how much, rather than relying on staff to notice gaps during a busy day of appointments. Practices running this system consistently bring back 10 to 15 percent of patients who would otherwise have quietly switched clinics or stopped seeking preventive care altogether.

Tools Required
Zapier or Make.comProvet Cloud or ezyVetVetSuccess (lapsed patient analytics)Twilio (reactivation SMS)Mailchimp or email (recall sequence)
Front Desk Coordinator

Appointment Reminder & Self-Reschedule System

Every confirmed appointment automatically triggers a reminder sequence: an email 72 hours out, a text 24 hours out, and a final text 2 hours before the visit, each including a one-tap link the owner can use to confirm or reschedule without calling the front desk. Owners who reschedule are automatically slotted into the next available opening for that provider and visit type, and the vacated slot is immediately released back into the online booking calendar so it doesn't sit empty. The front desk coordinator's no-show report updates automatically every week, and clinics running this reminder cadence typically cut no-shows by 20 to 30 percent within the first two months, recovering appointment slots that used to go unused.

Tools Required
Zapier or Make.comezyVet or Provet CloudTwilio (SMS reminders)Calendly or built-in booking calendar
Pharmacy Coordinator

Prescription Refill Reminder & Reorder System

Every prescription filled through the practice is logged with its expected refill date based on dosing instructions, and 5 days before that date the pet owner automatically receives a text with a one-click reorder link that routes the request straight to the pharmacy coordinator's queue for approval. Approved refills that require curbside or in-store pickup trigger an automatic ready-for-pickup text once filled, and medications tied to a required recheck exam prompt the owner to book that exam before the refill can be released. The pharmacy coordinator no longer has to track refill dates manually across hundreds of active patients, and owners refill on time far more consistently once the reorder process takes one tap instead of a phone call during business hours.

Tools Required
Zapier or Make.comezyVet or Provet CloudTwilio (refill reminder and pickup SMS)Jotform (reorder request form)
Grooming Coordinator

Grooming & Boarding Rebooking Prompt System

Each pet's grooming or boarding history is used to calculate its typical rebooking cadence, whether that's every 6 weeks for a groom or every few months for boarding around known travel patterns, and a rebooking reminder automatically goes out to the owner 5 to 7 days before that cadence is due to repeat. Owners can rebook directly from the reminder text without calling in, and the grooming coordinator sees a forward-looking calendar showing how many rebooking slots are likely to fill each week based on historical response rates. Grooming and boarding revenue, which used to depend entirely on owners remembering to call back in, becomes a predictable recurring stream once the rebooking prompt does the remembering for them.

Tools Required
Zapier or Make.comezyVet or Provet CloudVetSuccess (rebooking cadence analytics)Twilio (rebooking SMS)
Client Care Specialist

New Pet Owner Welcome & Onboarding Series

The moment a new patient's first appointment is booked, the owner automatically enters a welcome series that sends a pre-visit email covering what to bring, parking and check-in instructions, and a link to complete new patient paperwork online ahead of time. After the first visit, the series continues with a message introducing the practice's wellness plan options, a summary of the clinic's after-hours and emergency policies, and an invitation to download the client portal app for records and scheduling. The client care specialist no longer has to repeat the same onboarding explanation to every new client in person, and new owners arrive for their first visit already prepared, which measurably shortens check-in time and first-visit no-show rates.

Tools Required
Zapier or Make.comezyVet or Provet CloudMailchimp or ActiveCampaign (welcome series)Jotform (new patient paperwork)

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