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Automations · Insurance

Insurance Automations

5 done-for-you automations built for the roles that keep this industry running. Book a consultation and we'll tailor any of these to your exact tools.

Insurance Agent

New Prospect Intake & Instant Quote Request System

Prospects who reach the agency through ads, referrals, or the website fill out a dynamic intake form that captures coverage type, risk details, and contact information, and the system immediately sends that data to the relevant carriers for a quote, notifies the agent with a complete prospect summary, and schedules a follow-up call on the agent's calendar. The time between "I need insurance" and "I have a quote in hand" drops from days to hours, and no lead falls through the cracks while the agent is with another client.

Tools Required
Jotform or agency intake toolZapier or Make.comAgency management system (e.g., HawkSoft or Applied Epic)Calendly (follow-up call scheduling)Twilio (immediate prospect text confirmation)
Claims Adjuster

Claim Assignment, Documentation Request & Status Update System

New claims submitted through the portal are automatically assigned to the correct adjuster based on coverage type and workload, and the claimant immediately receives a confirmation with their claim number, their adjuster's name, and a document upload link for photos, estimates, and supporting materials. The adjuster receives a pre-built claim file with everything collected to date, and the claimant automatically receives a status update every 72 hours until the claim is closed, eliminating the "where is my claim?" calls that consume a disproportionate amount of an adjuster's day.

Tools Required
Claims management system (e.g., Guidewire or Duck Creek)Zapier or Make.comJotform (document upload portal)Twilio or email (status updates)Slack (internal adjuster alerts)
Insurance Account Manager

Policy Anniversary & Cross-Sell Opportunity System

Thirty days before each policy anniversary, the account manager receives a prompt to reach out to the client with a coverage review, and the client receives an email highlighting the value of their current coverage and any recent claims-free discount they've earned. Life events tracked in the CRM (a home purchase, a new vehicle, a business expansion) trigger an immediate cross-sell alert with a suggested product and a pre-written outreach message the account manager can personalize and send in minutes rather than drafting from scratch.

Tools Required
Agency management system or CRMZapier or Make.comMailchimp or ActiveCampaign (anniversary emails)Slack (cross-sell opportunity alerts)Twilio (SMS outreach)
Insurance Underwriter

Application Screening & Risk Flag Report Generator

Incoming applications are automatically checked against underwriting guidelines (coverage limits, geographic risk, loss history, required documentation) and any application that meets all criteria is flagged as clean for fast-track review, while applications with one or more flags are routed to the appropriate underwriter with a highlighted exception report already generated. The underwriter starts every application review knowing exactly what needs scrutiny, rather than reading through the whole submission to find the issue buried on page six.

Tools Required
Underwriting platform or AMSZapier or Make.comGoogle Sheets or Airtable (submission tracker)OpenAI API (risk flag summary report)Email or Slack (routing and exception alerts)
Insurance Agency Owner

Producer Scorecard & Goal-Tracking Dashboard

Each week, this automation pulls production data for every agent (new policies written, premium volume, retention rate, cross-sell ratio) and updates a live scorecard that the agency owner can see at a glance. Agents who are tracking below their monthly goal receive a proactive coaching prompt from the owner's calendar, and top performers are automatically recognized in the team communication channel. The agency owner manages the team by data rather than instinct, and every producer knows exactly where they stand at all times.

Tools Required
Agency management system (e.g., Applied Epic or HawkSoft)Zapier or Make.comGoogle Sheets or a BI tool (producer scorecard)Slack (weekly scorecard and recognition posts)Google Calendar (coaching call prompts)

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